Where do my customers originate from and what is the reason for their journey?

PlaceDashboard measures where peoples journeys start, what route they take, where they go and how what mode of travel they have used. By measuring millions of journey patterns we are able to
provide the insight and data to support the transport challenges faced today.

Reduce Car Usage

Understand the origin-destination, travel time, travel distance, reason for journey and volume of traffic for any road in minutes!

Reduce Congestion and Air Pollution

Quickly identify congestion hotspots and ‘rat runs’ and match to reason for journey and use behaviour insights to demonstrate the desired impact.

Walking and Cycling

Identify where the most popular walking and bike commuting corridors are, current saftey issues and potential to increase participation.

Worker Travel Routes

Identify worker travel routes to employment areas, congestion hotspots, home origins and mode of transport.

Improve Transport Planning

Understand how passengers use public transport and transport networks to assist planning and modelling.

Urban Movement Analytics

Under stand how people are moving around the urban location, how public realm impacts on users and where is over/under utilised.

Trusted by Councils

City of Ely Lewes District Council Lewisham Manchester City Council Ribble Valley Borough Council Southwark Council Welwyn Hatfield Woking Borough Council
Measure Traffic Congestion

Reduce Car Usage

When looking to end “non-essential’ car journeys into town and city centres in order to reduce congestion and improve air quality, you need to undestand the reasons for journeys, where they originate from and where the gaps in current public transport provision are to make this a reality.

Benefits of PlaceDashboard:

  • Quantify journey origins for car, walking, cycling and public transport users
  • Identify reason for journey
  • Measure car park usage and match to reason for journey
  • Map current public transport provision to real behaviour journeys to identify gaps
  • Immediate access to data and insight, no hardware or long time period surveys

Reduce Congestion and Pollution

By understanding where, when and why car journeys are made it is possible to use this insight to help support improved air quality, reduce road traffic collisions, reduce noise and improve the usage of our town and city streets.

Benefits of PlaceDashboard:

  • Map car journeys to origin and end locations to identify who can more easilt transfer to walking or cycling
  • Identify ‘rat run’ usage to support decisions to install traffic reduction measures
  • Identity potential active travel routes for walking and cycling and measure the potential opportunity to change travel behaviours
  • Measure current congestion ‘corridors’ and map against public transport provision to spot the gaps
PlaceDashboard Car Journey Street Index
PlaceDashboard Cycling Measururement

Walking and Cycling

Reducing the use of the private cars and increasing the number of people walking and cycling helps decrease in activity and can support a noticable improvement in a town or a city’s residents health. PlaceDashboard has the urban movement data to support strategies to change streets designed for people not cars.

Benefits of PlaceDashboard:

  • Identify which streets have the most direct travel routes to employment opportunities by bike or foot
  • Measure how your latest bike and pedestrian infrastructure projects impact travel mode shift
  • Understand which streets need physical improvment to increase walking and cycling usage
  • Identify potential locations of accidents with car users to reduce injuries
  • Track walking and cycling routes/journeys across time

Worker Travel Routes

To support the reinvention of our high streets, town centres need to attract new businesses and create new infrastructure for jobs and encourage workers to spend their time and money. PlaceDashboard has the worker movement behaviour data to identify and measure current worker travel patterns and opportunities for town centre investment projects.

Benefits of PlaceDashboard:

  • Understand origin, prime travel routes and mode of travel for workers including visit frequency and time of day
  • Identify worker engagement with and what moves workers around the town centre
  • Discover the impact of public spaces on dwell and retail visits for workers
  • Identify the shopping preferences of workers and potential retail and leisure provision gaps
  • Heat map worker town centre movement and track the impact of regeneration changes
Worker Travel Routes
PlaceDashboard Travel Routes

Improve Transport Planning

Benefits of PlaceDashboard:

PlaceDashboard provides the travel behaviour data to help support the planning of seamless travel journeys between walking, cycling, bus, train and car. Use real behaviour date to design seamless travel journeys.

  • Identify journey origin, mode of travel and journey end and inferred reason for each trip
  • Understand the current linkages between the use of car, public transport, walking and cycling to help support changes to the travel infrastructure
  • Identify which public transport routes are mismatched to user need and where new routes could be implemented to reduce duration of travel and need to use the car

Urban Movement Analytics

PlaceDashboard provides base line data to support regeneration of town centres, track how people move around , where they travel from, how often they visit and what they do during their visit.

Benefits of PlaceDashboard:

  • Quantify your town centre visitor volumes, dwell time and visit frequency on a monthly basis with historical insight available dating back to 2017
  • Understand local postcode catchment areas including worker, retail and leisure visitors and identify where ‘none’ town centre visitors prefer to shop, dine and spend their leisure time
  • Track town centre usage across retail, cultural and leisure assets
  • Map pedestrian flows from all travel hubs by time of/ day of week across the whole of the town centre

  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,900+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,350+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1350+ retail parks

    1,400+ Brands

    We track, measure and rank performance for over 1,400+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1.4 Million GDPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

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