Ilkley BID partners with PlaceDashboard to understand visitor behaviour
MANCHESTER, ENGLAND (Jun. 1, 2020) – The Ilkley Business Improvement District has selected PlaceDashboard as the town’s provider of footfall and visitor behaviour measurement using PlaceDashboard’s online portal TownCentre.AI powered by mobile GPS data ( no hardware installation required). This approach will allow Ilkley BID to measure footfall across all streets in the town centre, visits to stores and leisure businesses.
PlaceDashboard will utilise its mobile data capabilities to measure footfall, where visitors come from, where they go and track what they do. Ilkley BID will have full access to TownCentre.AI, PlaceDashboard’s proprietary web-based town centre insight platform, giving BID managers access to data and insight which will inform strategy decisions and help levy payers to understand their customers more.
“Ilkley is a pretty, traditional spa town offering some of Yorkshire’s finest tearooms, magnificant countryside and a rock climbers’ paradise” said Clive Hall, CEO for PlaceDashboard.”Leveraging PlaceDashboard’s TownCentre.AI platform will help the BID to grow the town’s resident and tourism footfall and provide the data and insight to help formulate targetted town centre marketing campaigns”
PlaceDashboard is the leader in location analytics using mobile GPS data. Our analytics reveal who your customers are, where potential customers come from what their needs and preferences are. PlaceDashboard measures the visit behaviours for over 1,900 town centres across the UK.
For more information, contact us at https://placedashboard.com/contact/
About Ilkley BID
Ilkley Business improvement district works to deliver a brighter future for Ilkley by helping businesses to flourish and attract visitors. The BID is funded by approximately 300 businesses paying a small levy on their business rateable value towards the BID.
For more information, contact https://ilkleybid.co.uk/contact-us/