Brighouse BID partners with PlaceDashboard to understand visitor behaviour

MANCHESTER, ENGLAND (Mar. 1, 2020) – The Brighouse Business Improvement District has recently selected PlaceDashboard as the town’s provider of footfall and visitor behaviour measurement and will be using PlaceDashboard’s online portal TownCentre.AI, powered by mobile GPS data ( no hardware installation required). This approach will allow Brighouse BID to measure footfall across all streets in the town centre, visits to stores and leisure businesses.

PlaceDashboard will utilise its mobile data capabilities to measure footfall, where visitors come from, where they go and track what they do. Brighouse BID will have full access to TownCentre.AI, PlaceDashboard’s proprietary web-based town centre insight platform, giving BID managers access to data and insight which will inform strategy decisions and help levy payers to understand their customers more.

“Brighouse is a town in West Yorkshire situated on the River Calderdale with a strong programme of evenys from street markets to festivals” said Clive Hall, CEO for PlaceDashboard.”Leveraging PlaceDashboard’s TownCentre.AI platform will help the BID to grow the town’s resident and visitor footfall and provide the data and insight to help formulate targetted town centre marketing campaigns”

About PlaceDashboard

PlaceDashboard is the leader in location analytics using mobile GPS data. Our analytics reveal who your customers are, where potential customers come from what their needs and preferences are. PlaceDashboard measures the visit behaviours for over 1,900 town centres across the UK.

For more information, contact us at

About Brighouse BID

Brighouse Business improvement district works to create a destination town with a strong and sustainable future which is vibrant, lively and welcoming where businesses, shoppers and visitos feel safe and secure.

For more information, visit

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