PlaceDashboard to provide journey analytics to Havering Council

MANCHESTER, ENGLAND (Jun. 5, 2020) – Havering London Borough Council has selected PlaceDashboard to provide insight and analysis of modal journeys made into the town centre of Romford.

PlaceDashboard will utilise its mobile data capabilities to measure the share of car journeys made into Romford town centre which are under 2km and 5km and where journeys originate from. Analysis of car park usage and journey flows through the town centre will be used to support the creation and implementation of a strategy where there is less car use, people walk and cycle more and air quality is better.

Romford is Havering’s largest town centre and is one of Outer London’s magor growth and regeneration areas with plans to transform the centre of Romford town centre providing a cultural space, new residential accommodation and office space. “PlaceDashboard was able to provide in depth analytics of car journeys and route corridors ” said Clive Hall, CEO of PlaceDashboard. “The delivery time frame for the study was within 10 workings days, impossible using traditionsl research methods, however utilising PlaceDashboard’s extensive GPS database the deadline was efficiently met”.

About PlaceDashboard

PlaceDashboard is the leader in location analytics using mobile GPS data. Our analytics reveal who your customers are, where potential customers come from what their needs and preferences are. PlaceDashboard measures the visit behaviours for over 1,900 town centres across the UK.

For more information, contact us at

About Havering London Borough Council

Havering London Borough Council area has a population of 260,000 and includes the town centres of Romford, Havering, Upminster, Hornchurch and Rainham.

For more information, visit

  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,900+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,350+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1350+ retail parks

    1,400+ Brands

    We track, measure and rank performance for over 1,400+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1.4 Million GDPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

© Copyright 2021 PlaceDashboard