4th December 2020

Town Centre Action Plan

Councils across England have been awarded £50m of additional funding to support the safe reopening of high streets and other commercial areas by the European Development Fund. The money will allow local authorities in England to put in place additional measures to establish a safe trading environment for businesses and customers, particularly in high streets.

Action Plan

Each council requires an Action Plan to support the reopening and long-term sustainability of local high street businesses following the lockdown. The plan requires the inclusion of baseline data which will be used to support and underpin the Action Plan recommendations and provide a method of tracking the success of any planned interventions.

This where TownCentre.AI can help

TownCentre.AI is an online platform providing insight and data on how people use your town centre. Combining Machine Learning, Artificial Intelligence and GPS location data to deliver a predictive behaviour analytics dashboard for over 1,950 town+ centres across the UK.

No hardware is required. The data and insights are available immediately. Simply register at TownCentre.AI for your FREE 7 day access pass.

Historical footfall behaviour data is available from March 20 predating the Covid 19 pandemic.

Changing Consumer Behaviour

It is critical to understand how town centre behaviours are changing post the Covid 19 pandemic. The action plan needs to reflect the interplay between retail, leisure, entertainment and cultural use of the town centre.  Online will have a negative effect on retail footfall, store profitability and a declining store base requirement for a number of our historical bedrocks of high street retailing.

TownCentre.AI provides in near real time data on how town centre behaviour metrics are changing including

  • Footfall
  • Dwell Time
  • Retail usage
  • Visit Frequency 
Town Centre Footfall track monthly changes

Supporting Regeneration

Historically, the regeneration of a town centre focused solely on physical places like buildings and outside space. In recent years we’ve seen the adoption of a more integrated approach, involving elements like business development, marketing and promotion.

Whether your action plan include property-led regeneration (housing ), cultural or leisure our data helps support

  • Attracting investment and business
  • Enhancing and creating employment
  • Image building
  • Improving the quality of life
  • Physical transformation
  • Property investment performance
  • Infrastructure development

Shopping habits are dynamic and high streets need to evolve to keep up. TownCentre.AI  enables towns to firstly identify their strengths and tracks the success in offering a viable and exciting alternative to retail and internet shopping. 

High streets and town centres have always been about much more than shopping. TownCentre.AI measures all behaviour patterns including use of open spaces, heritage visits and cultural usage. We are able track how and where people travel to work and how home working impacts the usage of town centres.

Identify What Your Town Centre Needs?

Improving a town centre without first investigating the issues is fruitless. The first task is understanding the experience visitors have when they visit your town which isn’t always easy without data to hand – until now. 

There is a wealth of the latest and data available through TownCentre.AI. Track where people are fulfilling their retail needs including your town centre, neighbouring town centres, retail/leisure parks and shopping centres.

Identify visitor origins and understand the visit preferences of residents in your town centre catchment area who do and those who do choose not to use the town centre. TownCentre.AI unlocks invaluable town centre visitor engagement analytics helping you better understand exactly what your town centre needs.

Unlimited Geographical Areas

The Covid 19 pandemic has impacted all Cities, Towns and local centres alike.  This is why TownCentre.AI provides footfall and visitor behaviour insight, calculated every minute of every day from the 1st March 2020 for

  • 1,950+ town centres
  • 1,500+ retail parks
  • 700+ shopping centres
  • 250+ leisure parks
  • 30+ outlet parks

Continuous Benchmarking

A regeneration strategy isn’t static and it will be regularly updated by the steering group to reflect the town’s evolving requirements.

TownCentre.AI provides the data for individual town performance measurement and benchmarking against neighbouring town centres and national indices. Measures include

  • Footfall
  • Catchment conversion
  • Dwell time
  • Visit Frequency
  • Loyalty
  • Retail and Leisure visit preferences
  • Availability of retail, leisure and culture businesses in 1,950+ town centres

TownCentre.AI is a UK wide footfall and visitor behaviour platform using machine learning and AI predictive behaviour technologies to accurately calculate the footfall for over 1,950 town centres across the UK.

Register at TownCentre.AI for a free 7 day access pass, to footfall and visitor behaviour for your town centre today!

  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,900+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,350+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1350+ retail parks

    1,400+ Brands

    We track, measure and rank performance for over 1,400+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1.4 Million GDPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

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