Measure the performance of your current portfolio and identify new locations
It’s never been more important for a retailer to understand how to optimise its store network
Trusted by leading UK retail & leisure occupiers
Location Planning
- Determine the best locations for your next store, restaurant or gym
- Reduce agency search costs for your next new site, by understanding by location, the shopper preferences by retail brand and shopping category
- Measure the impact of competitor locations on footfall to your sites. Identify your store footprint compared to your competitors and use this data to increase footfall
- Maximise staff rotas / opening times and improve product mix by tracking footfall journey flows by time of day across all streets in your stores vicinity
- Understand how far shoppers are prepared to travel to visit your stores vs your competitor stores based on real travel movements of shoppers
Competitor Impact
- PlaceDashboard provides the ability to measure how your competitors or proxies are performing on every high street and retail park across the country
- Measure your market share of shopper visits nationally, regionally and by specific location. Track the impact of new store openings/ closure on shopper visit share
- Benchmark individual store loyalty against your national performance. Identify the impact of density of competitors on shopper loyalty to your brand
- Identify which locations your competitors are succeeding or failing in, based on real shopper visit frequency, loyalty and shopper visit dwell times
- Access powerful impact analysis of national media campaigns by measuring changes in the number of store visits to your own and competitor store locations
Network Strategy
- Understand the physical world shopping behaviours of your stores including catchment areas, loyalty, frequency of visit and audience demographics
- Quantify what additional factors are driving store visits across your network including travel methods, time of day and neighbouring points of interest e.g. football stadium
- Benchmark your portfolio performance by understanding the real world brand preferences of shoppers by location, including where you are present and where you are absent
- Compare footfall performance for different types of sites against each other (town centre vs retail park vs out of town)
- Use PlaceDashboard shopper location behaviour data in all your lease negotiations to ensure best results
Place Dashboard Features
- Catchments
Easily identify drive catchments by analysing the real behaviours of shoppers. PlaceDashboard tells you how far shoppers will actually travel to shop with you - Shopper Preferences
Track and measure which retail brands shoppers demand by location across 10+ retail categories and 250 retail and leisure brands
- Competitors
Benchmark shopper loyalty, visit frequency, dwell and catchment areas for your competitor stores. Easily view in graph and table format on your dashboard home page - Interactive Maps
Visually see how shoppers interact with the locations your stores are located in. Identify better performing neighbouring locations, best times of day for footfall traffic and compare against proxy and competitor locations
- Reports
PlaceDashboard can provide a number of bespoke reports including retailer gap analysis, competitor portfolios, location health and national brand performance reports - LocationScore
LocationScore enables over 800 town centres and 1,350 retail parks to be compared against each other. Calculated using eight performance indices including catchment size, dwell time, visit loyalty, frequency of visit, competitors and anchor tenants
