Understand how people make their journeys at scale, quickly and accurately

PlaceDashboard Analytics leverages mobile GPS data combined with artificial intelligence and machine learning to accurately understand peoples journeys including mode of transport, where journeys begin and end and the reason for travel.

Traditional manual survey approaches are expensive, time consuming and subject to inaccuracies. PlaceDashboard solves these issues. PlaceDashboard has over 24 months of historical movement data enabling immediate analysis of any town, street or leisure area.

Analyse by journey distance, origins by postcode areas, modal splits, peak and of peak travel corridors and much more…

Journey Origin

Discover where journeys into town centres originate from by distance e.g. share of journeys originating within 2km or postcode area and filter by month, day of week, time of day and by mode of travel including walking, car, train and cycling.

PlaceDashboard Journey Analytics Distance Splits
PlaceDashboard Journey Corridors

Journey Corridors

Easily understand which routes people use to travel into and between towns. With no requirement for hardware, all streets, bus routes and rail corridors can be analysed. Filter by resident, worker or tourist. Leverage historical data to track trends and measure regeneration investment and the recent impact of Covid-19.

Transport Hub Destination

PlaceDashboard Journey Analytics provides transport planners with a comprehensive understanding of why and where people travel to after leaving a car park, bus station, train station or airport. Make informed decisions based on real up to date movement flow data.

PlaceDashboard Journey Analytics

And So Much More….

Utilise PlaceDashboard Journey Analtics insight to make fact based decisions


Explore where UK tourists originate from and what they do during their stay

Time of Day

Filter month of year, by day of week or time of day to understand seasonality and time impacts


Analyse worker journey patterns and engagement with the town centre

Rat Runs

Identify where car journeys are creating congestion on minor roads

Cycling Routes

Understand routes currently used by cyclists

Reason for Journey

Have knowledge of reason for journey including category, store and street area

Explore how PlaceDashboard Journey Analytics can provide the right answers to make great decisions.

Drive Results.

  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,900+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,350+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1350+ retail parks

    1,400+ Brands

    We track, measure and rank performance for over 1,400+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1.4 Million GDPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

© Copyright 2021 PlaceDashboard