National Express partners with PlaceDashboard to develop a Coach Routing Tool

MANCHESTER, ENGLAND (May. 23, 2020) – National Express has recently selected PlaceDashboard to develop an optimum route planning tool for UK wide journeys utilising aggregated mobile data to infer real ‘end to end’ journey routes.

PlaceDashboard will utilise its mobile data capabilities to infer where coach travellers start their journey and where they finish their journey. This will enable National Express to better match their coach journey routes to the needs of their customers and improve travel times.

“National Express now has a competitive advantage by using data driven analytics to plan journey routes.”Leveraging PlaceDashboard’s journey mapping platform National Express will have an in-depth understanding of where their current and potential customers wish to travel to and from”

About PlaceDashboard

PlaceDashboard is the leader in location analytics using mobile GPS data. Our analytics reveal who your customers are, where potential customers come from what their needs and preferences are. PlaceDashboard measures the anonymised movement behaviours of over 1.6 million people capturing 1 billion gps location points every month.

For more information, contact us at

About National Express

National Express is the largest operator of scheduled coach services in the UK, operating high frequency services across the country. Utilising technology to raise customer and safety standards, drive efficiencies and facilitate growth.

For more information, contact

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