PlaceDashboard Location benchmarking service helps you make sense of the rapidly changing location visit behaviour patterns across the whole of the UK – this is big data intelligence, made actionable.

Benchmark location performance and empower your decisions.

PlaceDashboard location behaviour benchmark data enables you to put into context the performance of your own location. Across the UK, PlaceDashboard measures footfall across every town centre, shopping centre, retail park, leisure park and outlet park – in fact everywhere! PlaceDashboard is not limited by hardware installed counting points and therefore provides the most accurate correlation to UK retail spending patterns available – PlaceDashboard insight is the UK leader in terms of complete UK coverage and granularity of available insight.

Through the PlaceDashboard online portal you can benchmark a single location or an entire portfolio against any other retail location in the UK. It is simple to export the data and compare it to any pre-existing data set you hold to achieve an greater understanding of the performance of your location.

Start your PlaceDashboard benchmark subscription today.

Each month, PlaceDashboard publishes for all destination types a national benchmark, regional and by size of location footfall benchmarks. In addition to footfall, PlaceDashboard’s substantial data set includes dwell time, visit frequency and postcode catchments and can be segmented to measure the performance of events key trading periods such as Easter, Black Friday and Christmas.

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PlaceDashboard Monthly Subscription – £2,500

  • Five destination types: Town Centres, Retail Parks, Shopping Centres, Leisure Parks and Outlet Parks
  • Year on Year and Month on Month Footfall benchmarking
  • Results by Region and Size of Destination Type
  • All UK locations included in benchmark data (not a sample)
  • 12 x Monthly PDF footfall reports emailed to you

PlaceDashboard Solutions

  • Travel and Transport
    PlaceDashboard provides movement data for Councils and Transport Consultancys requiring pedestrian/cycle/vehicle behaviour insight, movement and transport analysis, or mode of transport data. Our location behaviour data provides immediate insight, removing the need for costly and time consuming surveys.
  • Movement Flow
    Needing to know the optimum location for a new store, which area of your retail park is under utilised, how workers move around the town centre or where BID ambassadors should be located at peak times – PlaceDashboard has the insight and data to support your decisions.
  • Online Analytics Platforms
    PlaceDashboard’s online insights platform enables users to view, analyse, map and export visitor location behaviour data for every visited location in the UK. Our insight is used by local government, asset managers, planning consultants, place managers, retail brands and retail real estate investors.
  • Consultancy
    Are you a town benefitting from Future High Streets Funds, an owner of retail park looking to attract a new tenant,a local council needing to reduce car journeys or a shopping centre working to change its retail mix? If yes, we have helped with all of these needs and many more, all with same objective – to improve location performance.
  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,900+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,350+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1350+ retail parks

    1,400+ Brands

    We track, measure and rank performance for over 1,400+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1.4 Million GDPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

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