Who is using and how do visitors interact with the town centre?


PlaceDashboard can not only measure footfall for the project area and wider town centre, but
go way beyond, providing the intelligence on who the people are, how they travel to,
move around, dwell and interact with businesses, public realm and leisure locations.

Footfall Measurement

Track the changes in the number of visitors to the town centre on a weekly basis. Identify how often shoppers visit and their dwell time per visit.

Provision Data

Identify what the town centre has to offer including transport, entertainment, leisure spaces, and retail and identify what is missing from the mix.

Catchment Area

Understand who is visiting and who is not. Discover where they live, how they travel and how often they visit.

Journey Analytics

Insights about, where, when and how people travel between home, work, town centre and retail/leisure locations. Fast and reliable analysis.

Visitor Insight

Understand why visitors use the town centre, preferred categories, visits to independents and most popular streets.


Compare your town centre visitor numbers, dwell time, visit frequency and catchment area against 1,900+ towns and cities in the UK.

Experience TownCentre.AI Today screens

Trusted by Councils

City of Ely Lewes District Council Lewisham Manchester City Council Ribble Valley Borough Council Southwark Council Welwyn Hatfield Woking Borough Council


No Hardware

No installation and maintenance of  hardware required

Street Analytics

Analyse footfall, share of visitors and business usage at street level

All Areas

Measure all streets, car parks and outdoor spaces


Reveal in-depth insights into how visitors use the independent sector

Visitor Preferences

Access understanding of where visitors go outside of the town centre

Travel Journeys

Track journey routes for walking, cycling, train and car

  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,900+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,350+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1350+ retail parks

    1,400+ Brands

    We track, measure and rank performance for over 1,400+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1.4 Million GDPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

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