NUMBER ONE HIGH STREETS FUND QUESTION WE HEAR:
Who is using and how do visitors interact with the town centre?
PlaceDashboard can not only measure footfall for the project area and wider town centre, but
go way beyond, providing the intelligence on who the people are, how they travel to,
move around, dwell and interact with businesses, public realm and leisure locations.
Footfall Measurement
Track the changes in the number of visitors to the town centre on a weekly basis. Identify how often shoppers visit and their dwell time per visit.
Provision Data
Identify what the town centre has to offer including transport, entertainment, leisure spaces, and retail and identify what is missing from the mix.
Catchment Area
Understand who is visiting and who is not. Discover where they live, how they travel and how often they visit.
Journey Analytics
Insights about, where, when and how people travel between home, work, town centre and retail/leisure locations. Fast and reliable analysis.
Visitor Insight
Understand why visitors use the town centre, preferred categories, visits to independents and most popular streets.
Benchmarking
Compare your town centre visitor numbers, dwell time, visit frequency and catchment area against 1,900+ towns and cities in the UK.
Benefits
No Hardware
No installation and maintenance of hardware required
Street Analytics
Analyse footfall, share of visitors and business usage at street level
All Areas
Measure all streets, car parks and outdoor spaces
Independents
Reveal in-depth insights into how visitors use the independent sector
Visitor Preferences
Access understanding of where visitors go outside of the town centre
Travel Journeys
Track journey routes for walking, cycling, train and car
