Councils & Town Centres
NUMBER ONE COUNCIL QUESTION WE HEAR:
How do I repurpose the town centre for people to live, work,
shop and play in?
PlaceDashboard can help you reach your economic development goals with insights that can help
inform and the measure the impact of changes to public realm, transport hubs and the balance between work, retail and leisure provision in the town centre.
Measure Footfall
Track the changes in the number of visitors to the town centre on a monthly basis. Identify how often shoppers visit and their dwell time per visit.
Urban Data Sets
Quickly identify what the town centre has to offer including transport, entertainment, leisure spaces, and retail and identify what is missing from the mix.
Catchment Area
Identify who your visitors are in comparison with your local catchment area. Understand who is visiting and who is not. Discover where they live, how they travel and how often they visit.
Travel & Transport
Insights about, where, when and how people travel between home, work, town centre and retail/leisure locations. Fast and reliable analysis.
Understanding Visitors
Understand why visitors use the town centre, preferred categories and least/most visited businesses. Track which streets generate the most/least business visits. Track usage of independents, leisure and dining behaviours.
Future High Street / Town Fund
PlaceDashboard helps local place leaders to not just measure the wheres and whens but what is emotionally moving people and helping build plans around this knowledge.
Trusted by Councils
Measure Footfall
Understand the volume of visitors to the town centre on a monthly basis. Track the number of visitors to all streets (there is no requirement for hardware installation) comparing changes against month, quarter and year. PlaceDashboard is significantly more cost effective than wifi or footfall fall camera counting and fully GDPR compliant. Measure dwell time and visit frequency for the town centre and for each individual street.
Benefits of PlaceDashboard:
- No hardware to install
- Unlimited tracking of streets, car parks, shopping centres and leisure locations
- Measure dwell time, visit frequency and share of visitor by street
- Benchmark monthly footfall against all towns, cities across the.
- Benchmark data available from 2017
Urban Data Sets
A wealth of datasets to quickly identify what the town centre has to offer including transport, heritage, public realm spaces, entertainment, retail and leisure.
Benchmark the town centre tenant mix against the visit preferences of your customers. Identify potential missing retail/dining and leisure providers from over 1,300 regional and national brands. Measure the engagement with all independent businesses.
Benefits of PlaceDashboard:
- Discover if your town offer is best suited to your catchment area
- Identify which preferred retailers/dining and leisure tenants are missing
- Target new businesses most suited to your customer profile and the preferences of people who currently chose not to use the town centre
- Forecast the success of prospective new businesses, leisure providers and events
Catchment Area
PlaceDashboard identifies where the current visitors to the town centre originate and calculates the potential new visitors which could come to the town centre from each postcode area. Use this invaluable insight to target social media campaigns to increase footfall. Measure regeneration funds against uplifts in visitor numbers.
Benefits of PlaceDashboard:
- Discover who the town centres most valuable customers are, where they live, how they travel and how they use the town centre
- Identify why residents of the town centre postcode catchment areas are not visiting the town centre and what their location and spend/leisure preferences are
- Quantify the total number of catchment residents using the town centre and track growth overtime benchmarked against regeneration projects and against all UK town and city centres
- Segment your customer base and Geo target marketing campaigns to postcode locations to increase visitor numbers to the town centre
Travel & Transport
PlaceDashboard provides a comprehensive and accurate understanding of travel patterns from the home origin postcode to the town centre, particular district, office park or specific venues like the train station, shopping centre or sports stadium.
Benefits of PlaceDashboard:
- Understand origin and mode of travel patterns for workers, shoppers and leisure visitors
- Measure prime travel routes to the town centre and link the impact of the train station and car parks to engagement with the town centre
- Identify why and what moves visitors around the town centre
- Discover the impact of leisure spaces on dwell and business visits and identify which are underutilised and have potential to enhance the vitality of the town centre
- Establish road congestion and traffic corridors (rat run routes) to reduce air pollution
- Heat map current town centre visits and measure the impact of regeneration changes overtime
Understanding Visitors
Benefits of PlaceDashboard:
PlaceDashboard removes the need for perception and exit surveys. We help to discover who are the towns most valuable shoppers, which businesses are most visited and which retail,cultural and leisure categories are most/under utilised.
- Measure what share of visitors which are using independent stores and identify which retail/dining/leisure categories are the primary drivers for visiting the town centre
- Track the trip origin and mode of travel of visitors and compare against dwell time and visit frequencies
- Compare social demographic profiles of visitors against local and national benchmarks
- Discover where else and why town centre visitors and ‘none’ visitors shop, dine and spend their leisure time
Future High Street / Towns Fund
PlaceDashboard provides base line data to support regeneration of town centres, tracking current visitors, local catchment population and the wider economic area. Identifying shopper, leisure and worker behaviour patterns and track the impact of regeneration funds on footfall over time.
Benefits of PlaceDashboard:
- Quantify your town centre visitor volumes, dwell time and visit frequency on a monthly basis with historical insight available dating back to 2017
- Understand local postcode catchment areas including worker, retail and leisure visitors and identify where ‘none’ town centre visitors prefer to shop, dine and spend their leisure time
- Track town centre usage across retail, cultural and leisure assets
- Map pedestrian flows from all travel hubs by time of/ day of week across the whole of the town centre
