Business Improvement Districts



How do I grow footfall?

PlaceDashboard can help you reach your town centre goals including encouraging more people to visit,
encourge visitors to stay longer and come more often thus sustaining a more vibrant economy across the whole town centre.




Track Footfall

Track changes in footfall to the town centre on a monthly basis. Identify how frequent shoppers visit and how long they dwell on a monthly basis.

Measurement Event Success

Understand which events have the biggest impact on attracting more visitors to the town centre. Measure dwell time, street usage and business visits.

Attract New Visitors

Identify which postcodes catchment areas to target marketing campaigns in order to increase shopping, dining and leisure customers in the town centre.

Measure Footfall Flow

Identify priority streets for Street Ambassadors by time of day. Track most popular/under utilised  routes travelled by pedestrians across all streets in the town centre.

Understand Shopper Visits

Understand why visitors use the town centre and which street generate the most/least business visits. Track usage of independents which require marketing support.

Benchmark Town Performance

Compare your town centre visitor numbers, dwell time, visit frequency and postcode catchment area against any town or city in the UK including all UK BID areas. Benchmark your town centre retail offer against neighbouring towns and identify why catchment residents are not using the town centre.

Trusted by Business Improvement Districts

Swansea BID York BID Vauxhall St Albans BID Watford BID Hampstead Hastings Brighouse BID
PlaceDashboard Track Footfall In Town Centre

Track Footfall

Need to measure footfall across the whole of the town centre? PlaceDashboard insight helps you track  footfall for every street in the town centre (as there is no requirement for hardware installation) helping you compare changes against month, quarter and year. Visualise footfall trends, seasonal patterns and track footfall by time of day to identify peak visit times.

Benefits of PlaceDashboard:

  • No hardware to install
  • Unlimited tracking of streets, car parks, shopping centres and leisure locations
  • Measure dwell time, visit frequency and share of visitor by street
  • Compare monthly footfall against all towns. cities and UK BID areas

Measure Event Success

Need to know how each of your events impact the footfall movement across the town centre? PlaceDashboard helps you understand which event has the biggest impact on visits to streets and businesses. Identify the types of events which drive the largest uplift of visitors from your catchment postcode area. As the year progresses build a total view of the success of the BIDs event programme.

Benefits of PlaceDashboard:

  • Quantify the number of visitors to your event
  • Identify which businesses are visited by event goers
  • Measure how individual street footfall grows
  • Identify how the event increases footfall from catchment postcodes
  • Identify which events drive the highest increase in dwell time
  • Compare year on year visitor numbers

Read through our Watford BID case study

Click to see our case study

PlaceDashboard Measaure Footfall to Events
PlaceDashboard Town Centre Catchment Area

Attract New Visitors

PlaceDashboard insights platform shows you who is visiting the the town centre and who currently does not. Understand by postcode area the volume of visitors using the town centre, how often and how long they stay for and compare against the other places consumers visits Use this invaluable insight to target social media campaigns to increase footfall and compare marketing spend against uplifts in visitor numbers.

Benefits of PlaceDashboard:

  • Geo target social media campaigns to postcode locations which you know have the largest potential to increase visitor numbers to the town centre
  • Identify why residents of the town centre postcode catchment areas are not shopping in the town centre and where they are currently visiting including retail parks, leisure parks and neighbouring town centres
  • Quantify the total number of catchment residents using the town centre and track growth overtime bench marked against BID marketing campaigns
  • Compare your town centre population catchment size against all UK town and city centres

Measure Footfall Flow

Do you need to know how shoppers move around the town centre?PlaceDashboard helps you understand how visitors flow around the town town centre, the places they arrive at, how long they dwell time and what are the peak times of day . PlaceDashboard insight provides the data inform your marketing activity and where to locate your street ambassadors for maximum impact.

Benefits of PlaceDashboard:

  • Use insight to support BID planning, delivery and marketing activity
  • Help identify areas of strong and weak footfall
  • Form a view of when and where events/ activities to stimulate footfall should take place
  • Help influence the business models of levy payers including decisions on opening hours, shift patterns, special offers and marketing activity
PlaceDashboard Measure Town Centre Movement
PlaceDashboard retail category location analysis platform

Understand Shopper Visits

PlaceDashboard insights platform shows you who is visiting the town centre.  We help to discover who are the towns most valuable shoppers, which businesses are most visited and which shopping categories are most/under utilised.PlaceDashboard removes the need for perception and exit surveys and goes way beyond!

Benefits of PlaceDashboard:

  • Measure what share of visitors which are using independent stores and identify which shopping categories are the primary driver for visiting the town centre
  • Track the trip origin and mode of travel of visitors and compare against dwell time and visit frequencies
  • Compare social demographic profiles of visitors against local and national benchmarks
  • Discover where else and why town centre visitors and ‘none’ visitors shop, dine and spend their leisure time

Benchmarking Town Performance

PlaceDashboard enables you to benchmark your town centre against any location you choose to study. Compare month, quarter and yearly comparisons. Use insight for regeneration projects, attracting funding and planning of projects. Make informed, customer-centric decisons backed by detailed visitor insights.

Benefits of PlaceDashboard:

  • Compare your town centre volume of visitors dwell time, visit frequency against any UK town centre
  • Understand by postcode catchment area where people prefer to shop, dine and spend their leisure time
  • Benchmark your towns retail offer and identify across retail, dining and leisure areas of weakness
PlaceDashboard Shopper Catchment Behaviour

What PlaceDashboard can do for BIDs

  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,000+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,300+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1300+ retail parks

    200+ Brands

    We track, measure and rank performance for over 1,300+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1.4 Million GDPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

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