Altrincham BID measures shopper behaviour with PlaceDashboard

PlaceDashboard, has been appointed to town centre shopper behaviour measurment and insight by Altrincham Unlimited Business Improvement District.

PlaceDashboard enables the BID to measure the visits flows across all the streets within the BID area, identify where shoppers and visitors are travelling from and track visit flows to levy paying retailers. PlaceDashboard provides a number of KPIs to the BID board including share of shopping visits captured, dwell time and visit frequency to the Altrincham BID area. All insight is available through an online dashboard.

PlaceDashboard captures visitor behaviour insight for all 200+ Business Improvement Districts across the UK.

Altrincham BID  was launched in 2016 with a five year term to give more reasons to visit Altrincham, putting the town centre at the heart of the community and improve the working life for businesses in Altrincham. Projects include the Loyalty App for town centre workers (developed by PlaceDashboard’s parent company Indestinate Ltd) , enhanced Christmas programme and a two new festivals. Over £1,4 million is to be invested into the town centre.