PlaceDashboard was founded in 2013 to discover how shoppers behave in the physical world. This has become known as Location Analytics.

To make this happen we have had to build our own proprietary location database and anonymously measure the behaviours of over 1 million people on a continuous basis.

PlaceDashboard now provides Retailers, Asset Owners, Business Improvement Districts and Agencies with the most complete and accurate view of what shoppers and visitors do in the physical world.

PlaceDashboard is the UK leader in location analytics. By directly measuring locations through smartphones and leveraging big data principles. PlaceDashboard is able to benchmark the real-world movements and behaviours of visitors and shoppers across the UK.

How we achieve this

We’ve built our company with a focus on innovation, big data and privacy:

PlaceDatabase: We have manually built our proprietary location database, triple checking every retail and leisure location for accuracy and only then, applying a manual geo fence to the venue

Big Data: We measure and analyse billions of location data points every month and precisely apply these to tens of thousands of retail and leisure locations across the UK

Privacy: All our Data is GDPR compliant, respecting consumer privacy is at the core of everything we do

  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,000+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,300+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1300+ retail parks

    200+ Brands

    We track, measure and rank performance for over 200+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1 Million GDPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

© Copyright 2017 PlaceDashboard